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Marketing Program Manager

Reality Defender

Reality Defender

Marketing & Communications, Operations
New York, NY, USA
Posted on Dec 5, 2024

About Reality Defender

Reality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booze Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.

Youtube: Reality Defender Wins RSA Most Innovative Startup

Reality Defender's solutions stand out because they are:

  • Proven: Accurate in the real world and continuously engineered to be resilient

  • Multimodal: Detects impersonations in any multimedia format

  • Real Time: Automated alerting of ongoing deepfake attempts

  • Integrated: Flexible deployment options across existing tech stack and applications

***Only accepting candidates that can be on-site at NYC Office.

Role and Responsibilities

  • Develop and execute integrated marketing programs that drive lead generation, pipeline growth, customer retention, and channel enablement

  • Create and manage multi-channel campaigns, including digital, email, events, and partner marketing.

  • Work closely with sales and product teams to align on go-to-market strategies and campaign objectives.

  • Track and analyze program performance, reporting on key metrics and ROI to stakeholders.

  • Coordinate with external vendors and agencies for design, content creation, and campaign execution.

  • Collaborate with cross-functional teams to ensure consistency in messaging and branding across all initiatives.

  • Manage budgets for marketing programs, ensuring efficient allocation and spending.

About You

  • 5+ years of experience in enterprise B2B SaaS marketing, with a preference for cybersecurity or API-based products.

  • Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.

  • Strong project management skills with the ability to handle multiple priorities simultaneously and using project management tools (ex. Monday)

  • Proficiency in marketing automation tools and CRM platforms (ex. HubSpot)

  • Exceptional communication and collaboration skills, with experience being external facing